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Over time, marketing techniques need to evolve to embrace new modes of technology and ways of living. The nature of the modern cell phone has changed the landscape of marketing as much as it’s changed the landscape of daily living. Now, you can find a way to harness the power of the cell phone in your marketing campaigns. Find out how text marketing could make an impact on your dealership.
Text Marketing Defined
Text marketing campaigns rely on text messages. These campaigns are a type of inbound marketing technique. You wait for customers to text a number that you set up using a special code — remember, sending out unsolicited text blasts is unlikely to win you any goodwill.
Once a customer signs up for what is the text equivalent of a continue reading…
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Even before the United States became a country, Baltimore was a city at the forefront of history, influence, and culture. Whether you’re a history buff or you just love seeing how the past shaped an entire city, Baltimore has its fair share of historical sites and museums to quench your curiosity. Here are just a few of the places to explore the history of the Charm City.
The Grave of Edgar Allan Poe
If you’re planning to visit all the most popular historical sites in the city, start with Edgar Allan Poe’s grave during the day. It tends to become a bit more creepy at night. You can find his grave at Westminster Hall and Burying Ground, just next to the University of Maryland at Baltimore. Prior to construction of this burial place, Poe was in an unmarked grave that became overgrown with weeds. Dedicated in continue reading…
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Your tires are literally the only things between your car and the hot asphalt, so it’s important to know what a safe tire looks like. Driving on bad tires puts you and your passengers at risk for accidents, slows down your fuel economy, and impedes your car’s handling.
Check the Tire Wear
The standard test for checking your tire treads involves a penny. Place the penny between your treads, with the top of Lincoln’s head pointing at the tire. If you can see the top of his head, your tires are well on their way to going bald, and they aren’t safe to drive anymore.
Look for signs of uneven wear as well. If the treads are more worn on the edges, then you’ve underinflated your tires. Wear in only the center means overinflation, which is just as dangerous as underinflation. Finally, if you see more wear on one continue reading…
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It’s springtime in Baltimore, and that means a schedule packed with festivals and events. If you’re looking for some fun to usher in the balmy weather, check out these exciting April events lighting up Charm City.
Light City Baltimore
When: March 28th through April 3rd, various events (see website for schedules)
Where: Various businesses and venues in Baltimore’s Inner Harbor
Admission: Free to stroll the BGE Light Walk and visit exhibits; check ticket prices for individual events
Details: This is the first large-scale international lights festival of its kind in the United States and it promises to be a dramatic event. Come see the amazing light shows as downtown continue reading…
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Have you purchased a new car only to discover you’ve had nothing but breakdowns, hassles, and unexpected expenses since you drove the vehicle off the lot? If so, you may be wondering if the lemon law can help you remedy the situation. All 50 states and the District of Columbia have lemon laws on the books. A federal version, the Magnuson-Moss Warranty Act, passed in 1975.
While these laws are available to protect consumers, successfully arguing a case can be harder than you think. If you believe your car might be a lemon, discover what you need to know about your vehicle and the law.
What Relief Is Available Under the Law?
In theory, a manufacturer can be ordered to replace a defective vehicle or refund the entire purchase price, known as a buyback, less any mileage deductions. In practice, however, such results are rare. Before you can start a claim under the continue reading…
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Spring is just around the corner, even if the Baltimore weather is still chilly. Celebrate making it through the cold and into March by attending some fun events around Baltimore! Bring your family or go solo for awesome culture, performances, and company.
African-American Heritage Family Festival
The African-American Heritage Family Festival is a free event happening at the Walters Art Museum on March 19 from 11 a.m. to 4 p.m. This family-friendly event centers around the African-American experience in Maryland and Baltimore. View exhibits and performances, interact with local groups, and engage continue reading…
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Buying a used midsize sedan is a good way to save money on a family vehicle. To really get a good deal, though, you need to choose a used model that will last several more years and comes with good features.
These four midsize sedans are some of the best options for when you want a used car.
The Honda Accord is a durable midsize sedan that offers nearly six cubic feet of cargo capacity as well as plenty of features. If you choose a 2014 model, then you are guaranteed to get:
- Bluetooth connectivity
- Dual-zone climate control
- A rearview camera
All of those features come with the base model. You can get even continue reading…
Now that winter is gone and spring is on its way, it’s the time of year when you can actually go outside without getting blanketed by snow and able to walk without sliding down the sidewalk. There are many things that need to be thought about when making this seasonal transition, and getting your car ready for the warmer months is one of them. In addition to preparing for the inevitable heat, it’s continue reading…
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You may be looking for a stellar, inexpensive brunch, or searching for late-night food after a night out in Baltimore. Whatever your food fancies, diners are a go-to experience for many an American. Baltimore is full of them, but some stand out above the rest for clever takes on the classical and retro interiors. These five diners are some of the best Baltimore has to offer.
Good parking options and an extensive menu (including some Greek food) keep the locals coming back to continue reading…
Image via Flickr by The Tire Zoo
You probably know that you need to get your oil changed every so often and your tires rotated every six months. You may not worry too much about your brakes, but brake pads should be inspected for wear and tear every time your tires are rotated and replaced when necessary.
If you’ve never had your brake pads replaced before or it’s been a while, here’s how to tell if it’s time to get your car to the mechanic.
Strange Sounds When You Brake
Any unfamiliar noise you hear in your car needs to be continue reading…