Browsing Posts published by AutoAuctionBaltimore

Druid Hill Park Auto Auction Baltimore

Image via Flickr by Jake Slagle

The hustle and bustle of the city can sometimes become too much. In instances like these, you need an escape, somewhere outside the concrete walls that start to feel almost claustrophobic. Fortunately, Baltimore offers plenty of options for escape. Here are some of the best parks in Baltimore.

Druid Hill Park

Druid Hill Park ranks with Central Park in New York City and Fairmount Park in Philadelphia as one of the United States’ oldest landscaped parks. Not only does this park have continue reading…

 

Media Icons Auto Auction Baltimore

Image via Flickr by Jason A. Howie

As more and more potential car buyers do research, compare prices, and even take virtual test drives online, the automotive industry has had to change how it markets vehicles. What that means for dealers is keeping up with marketing trends, like integrated marketing. With so many social media profiles and marketing channels to juggle, an integrated marketing approach is the smartest way to market for auto dealers.

Understanding Integrated Marketing

Integrated marketing means that all your marketing (digital, print, TV) has to center around a cohesive subject. It’s about telling a story and demonstrating value, rather than blitzing different social media channels with random, unrelated subjects.

Car buyers get their information from many sources, most of which are online, before going to the dealer to even do a test drive. Because of this, your advertising has to start and end in different places, and it needs to make sense both when looked at as individual pieces and as a whole story.

Attracting potential customers doesn’t just mean getting them to walk onto your lot. They’re going to do research online, first, which means that’s how they need to find you. Once they’ve explored your online options, something has to draw them to come to the dealership itself, where you can transition to a face-to-face approach. That “something” drawing them to visit you has to come from your marketing, and it’s not going to if your marketing isn’t integrated.

The Four C’s of Integrated Marketing

To create an effective integrated marketing strategy, first you need the “four c’s of integrated marketing.” The first is coherence, which means that the ideas you use in marketing all come from one central concept. Next is consistency; use it to ensure that, though your messages may be different, they are never contradictory and always support each other. Then comes continuity, which is creating consistency over a period of time. Finally, complementary — every aspect of your marketing should add up to a larger picture.

How to Create Integration

Come up with the idea that will be central to all your marketing. Are you going after a certain age group or lifestyle? Is your main focus this year on used cars instead of new? This central idea is essential to ensuring that all your marketing reaches the right people and has the right focus. Any time you find your campaign getting derailed, come back to your central idea.

Then, create content that reaches across web platforms and social media. Informative blog content that gives tips and tricks on car maintenance (yet urges people to come in when they’ve got a bigger problem) is great when combined with shorter Twitter and Facebook messages. Perhaps you’ve had luck in the past posting how-to videos about fixing flats and changing wiper blades, which you can reference in your blog content.

Convincing customers to buy from you instead of the dealer down the street is an ongoing endeavor. Let them know what you have to offer and why it’s special, and deliver that message with an integrated marketing approach.

 

 

Flat Tire Patch Auto Auction Baltimore

Image via Flickr by skyfaller

Preventative vehicle maintenance is necessary to keep your car working in tip top shape, but there’s a fine line between safeguarding your investment and over-maintaining your vehicle to the point where you’re losing hundreds of dollars each year. When the mechanic starts to offer you additional services that go beyond the manufacturer’s recommended maintenance plan, how can you be sure you’re wasting money? The following unnecessary up-sells are a good place to start.

1. “Preventative” Oil Changes

Every car requires a regular oil change, but did you know that the 3,000-mile rule is more myth than fact? Most auto shops recommend getting your oil changed every 3,000 miles (or every three months – whichever comes first), but most modern cars simply don’t need oil changes that often. In fact, continue reading…

Driving through historic Baltimore, Md., is both refreshing and educational. Take the time to stop by and view the amazing sites you’ll find, like the stunningly brilliant lighthouses. You’ll find several located just a few hours away from each other, making it possible for you to discover an array of breathtaking sights all in one day. To get you started on your journey, here are a few lighthouses you’ll have to check out, completing an adventure filled with memories that’ll last a lifetime.

1. Sandy Point Shoals

 

Sandy Point Shoals

Image via Flickr by Matt Tillett continue reading…

Even if you drive a car that boasts decent mpg, you probably still grimace when you pull up to the gas pump and see the price per gallon is approximately a pound of flesh and part of your soul. Fortunately, there are some easy things you can do to get the most out of every drop of gas.

Take Care of Your Car

Show your car a little love. It will love you back. Some simple maintenance can improve fuel economy.

  • Replace the air filter. This can improve efficiency by up to 10 percent, according to goodhousekeeping.com.
  • Get your tires aligned, since misaligned tires make your engine work harder.
  • A healthy engine is a less thirsty one, so take your machine in for a tune up.
  • Underinflated tires increase strain on the engine, so check your tire pressure about once a month and fill in air as needed.
  • When it’s time for an oil change, use an oil that has “energy conserving” on the performance label. That means the oil has friction-reducing additives.

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Wondering what there is to do in this bayside city? Bring out the family or get together with a group of friends when checking out these places and events in the beautiful city of Baltimore.

1. Visit The Horse You Came in On

AAB-The-house-you-came-in-on

Image via Flickr by Vox Efx continue reading…

After researching all the options, you’ve finally narrowed down your choices to find the perfect vehicle for your driving needs. But there’s still one more hurdle to overcome — what color should it be?

For some, color is an inconsequential part of their car-shopping experience. For others, it’s an important factor to consider. When you’re having trouble figuring out your next car color, decide which one of these motivations is most important in your search.

Pick a Color Based on Your Personality

pick a color

Image via Flickr by Frank de Kliene continue reading…

No matter how much research you do, car dealers will nearly always have more experience buying and selling vehicles than you. Sellers have many strategies for tricking you into a less-than-ideal deal. These tips will help you keep an upper hand and stay in control of the car-buying process.

Get Your Own Loan

If you use the dealer for financing, you can quickly lose sight of the price of the car in light of all the other figures you’re looking at. The dealer will try to entice you with a lower down payment or monthly payment while increasing the overall price of the vehicle. It’s easy to get gummed up in the math, especially when you’re working against a professional who uses tricky loopholes and confusing wording every day.

You can avoid this trap completely by getting your own loan before you even set foot on the lot. Your bank or credit union is a great place to start. Financial institutions like these will often offer you better deals than dealerships. Having a loan in hand when you walk in the door helps you start your negotiations with you in complete control.

Pick the Car You Want, Not the Car on Sale

Used Cars Baltimore

Image via Flickr by Ingy the Wingy continue reading…

Cars use a number of different types of fluid. Unfortunately, any of these can leak. In fact, leaks are a frustrating issue to deal with for many car owners. Not only do you have to figure out exactly what is leaking, you also need to understand where it’s leaking from. Once you know these things, you can fix the problem; however, figuring out the cause of the leak is not always an easy task.

Locate the Source of the Leak

Fixing a leak Used Cars Baltimore

Image via Flickr by Kristoffer M.C. continue reading…

You’re driving down the road when the dreaded engine light comes on. Your first thoughts are, “my engine is toast and I’m out thousands of dollars.” Before you cancel the summer vacation and start serving the kids beans for dinner, check for one of these simple, cheap fixes that are common causes for engine lights to come on.

1. Your Battery is Dying

Dead battery

Image via Flickr by Charles Williams

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